Backed by frequent traffic, supermarkets are well positioned to capitalize on trends in the cleaning tool category, specifically with stick goods. Whether retailers stick to low-end basics or stretch the category with higher-end trade-ups, devotion to the category is the ultimate factor, said Gary Mitchler, director of marketing, Affiliated Foods, Amarillo, Texas. "It's a hard category to stock, a hard category to manage and a hard category to keep straight," Mitchler said. "But there lies ...

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