So small has our world become that we barely blink at the thought of African tribesmen quaffing Coca-Cola, Japanese businessmen shaving with Gillette razors or Moscow teens snacking on Hershey chocolate bars. The globalization of the media through satellite technology has made the world a place in which trends and ideas travel everywhere in a matter of hours. From a packaging perspective, this means that companies can no longer think only in terms of their own country. Rather, to build ...

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