CHICAGO -- Shifting the emphasis of Efficient Consumer Response from supply-side initiatives to demand-side applications has enabled Wegmans Food Markets to improve movement and profitability within the beverage category and to do a better job of managing all categories, Daniel Wegman said here last week. Speaking at a workshop session during the annual Food Marketing Institute convention, Wegman, president of the Rochester, N.Y.-based chain, said his company's four-year partnership with ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.