Value pricing is the greeting card industry's response to escalating retails. Retailers say it has somewhat helped to ease the squeeze put on shoppers' pocketbooks. The supermarket industry generally considers value-priced greeting cards as those cards priced under $1. However, suppliers have gone to specially marked multipacks; cards sold with an added incentive, such as free cellophane tape; the addition of a value-priced tier to the general offerings; and lower-priced cards merchandised ...

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