Oklahoma City -- For Fleming Cos., promoting frozen food requires a balance between a global, corporate philosophy and the ground-level needs of diverse markets. "I've got 25 different personalities, or more appropriately, 25 different ideas and philosophies on how to market and promote frozen foods," explained Gary Boatman, Fleming's corporate manager of frozen food and dairy. With that many divisions serving about 128 different retail ad groups, "it is very difficult to come up with a ...
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