Oklahoma City -- For Fleming Cos., promoting frozen food requires a balance between a global, corporate philosophy and the ground-level needs of diverse markets. "I've got 25 different personalities, or more appropriately, 25 different ideas and philosophies on how to market and promote frozen foods," explained Gary Boatman, Fleming's corporate manager of frozen food and dairy. With that many divisions serving about 128 different retail ad groups, "it is very difficult to come up with a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.