As with many mature categories, frozen breakfast needs promotions and the kick-start of new products to thrive. To that end, manufacturers have been reinventing favorites like the frozen waffle -- with variations such as Kellogg's Waf-fuls with syrup inside as an option for those who find pouring syrup too inconvenient. According to sources who spoke with SN, this year's excitement comes from M&M Mars' Uncle Ben's, which is introducing a line of eight microwavable Breakfast Bowls. Based ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.