Much of the natural and organic food categories is still uncharted territory, though retailers are eager to find out where it leads. If present sales volume is any indication, all roads lead to profit, operators and industry experts told SN. "I think it's a growth area that'll bring profitable dollars," said Rick Guentner, a store manager for Niemann Foods, Quincy, Ill. "There's opportunity, a ton of opportunity." Still, for many retailers used to selling conventional products, organic ...

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