HALLMARK TAPS 'DILBERT' AS CARD STAR

KANSAS CITY, Mo. -- Hallmark Cards here has reached an agreement with United Media, a New York-based international entertainment and information company, to license the use of Dilbert for greeting cards and other products available in stores and on-line.r in outlets that carry Ambassador products nationwide."Dilbert is a terrific addition to our collection," said Vicki Fike, licensing marketing strategist.

KANSAS CITY, Mo. -- Hallmark Cards here has reached an agreement with United Media, a New York-based international entertainment and information company, to license the use of Dilbert for greeting cards and other products available in stores and on-line.

r in outlets that carry Ambassador products nationwide.

"Dilbert is a terrific addition to our collection," said Vicki Fike, licensing marketing strategist. "The fresh and clever wit that creator Scott Adams expresses through Dilbert is a natural for our product."

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