Private-label baby wipes are prominently displayed in supermarkets in central Florida, and most are placed at eye level.
level. During SN's visit, Albertson's wipes sold for $1.99 for 80-count. National brands, which were priced higher, included Chubs Stackables, Wet Ones, Huggies and Luvs. The endcap also features Sesame Street Drypers diapers and Albertson's Pediatric Electrolyte.
In Albertson's main baby section, 8 feet are devoted to wipes, with Albertson's wipes again at eye level on two shelves. Products include Albertson's regular wipes in plastic containers, refills, pull-ups, and Albertson's Natural Aloe Baby Wipes, priced at two for $5. Publix Super Markets also promotes its wipes, with point-of-sale material comparing its 80-count wipes for $1.99 to Huggies 80-count wipes for $3.39. Publix' travel pack was touted at 89 cents for a 16-pack, while Huggies brand was $1.39.
Winn-Dixie Stores promoted Stackables with a "Buy Two and Receive Checkout Coupon for $1 Off" offer. This chain has no private-label wipes, but carries a good mix of national brands, including Chubs Stackables, Luvs, Pampers, Diaperene and Kuddles.
Food Lion has 4 feet of baby wipes, but prominently displays its brand on the top three shelves. Its 80-count wipes were priced at $1.99, while Pamper's 96-count package sold for $3.49. Food Lion also featured a box of small Travel Pack wipes on the top shelf, 16-count for 99 cents.
Gooding's Supermarkets cross merchandises baby items like toothbrushes and toys, on metal clip strips, along an 8-foot section of wipes. At Gooding's, Pampers Baby Fresh wipes were on sale for $3.99 during SN's visit, while Huggies Natural Care wipes were selling for $3.79 and $3.49 with Gooding's frequent-shopper card.
