ATLANTA -- Kroger Co. stores here cross-promoted photo-processing services with Coca-Cola. Cincinnati-based Kroger's 104 Atlanta marketing area stores offered a free 2-liter bottle of Coca-Cola and second prints with all incoming film-developing orders. The cross-promotion was advertised in major local newspapers, including the Atlanta Journal/Atlanta Constitution. Under the heading "Kroger Photofinishing," the ad read, "Get a Coke and a Free Second Set With Your Smile." The ad contained a ...

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