CHICAGO -- Supermarkets must determine ways to appeal to the 70 million "echo boomers" or risk losing them to other classes of trade, Michael Sansolo, senior vice president of the Food Marketing Institute, Washington, told the Speaks '99 audience here last week. the industry must pay more attention to the 70 million people born between 1977 and 1994 who followed the 77 million baby boomers. "We must find ways to reach out to them -- we must win them over," Sansolo said. "For us to satisfy ...

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