Going into their second decade of battle, supermarkets and mass merchandisers are both pulling out new tactics. However, mass merchants have taken the war to a new area and crossed the lines into private label. Here, they are uprooting customer loyalty in some core categories and subtly garnering market share. Nevertheless, with some altered thinking coupled with defensive, as well as offensive, actions, supermarket retailers are positioned to reclaim some of those losses and market share. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.