HOUSTON -- Minute Maid is hoping that some Disney magic will enliven its frozen juice and juice drink sales. The company, a division of Coca-Cola Foods here, kicked off a national promotion linked with the Disney holiday movie "Toy Story." Called "Unwrap the Magic," it includes in-store displays, point-of-sale aids, a pallet program, a freestanding insert, checkout coupons, giveaways and Minute Maid's first broadcast ads in eight years. " 'Toy Story' represents our initial salvo in getting ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.