Cross merchandising sell-through event titles with related products in the supermarket is a vital tool for building sales for all involved. However, executing these programs at store level remains problematical, said retailers participating in SN's video roundtable. On some titles -- "Toy Story" was an oft-cited example -- the communication needed to pull these programs together is very good, while on others -- such as "101 Dalmatians" -- the support is lacking, said the retailers. The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.