SAN ANTONIO -- While the most basic category management relationship involves only a manufacturer and a retailer, early results of an effort adding broker and wholesaler input to the mix have been positive. This category management project brought together Fleming Cos., Oklahoma City; Cristal Co., a broker based here; five manufacturers and Super S, a 45-store chain based here. Refrigerated product sales (excluding cheese) increased 4% to 10% at Super S during a recent four-week period vs. ...
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