Nabisco Brands and the Coca-Cola Co. have teamed up with the National Football League and several supermarket chains for a nationwide promotion tied in with Super Bowl XXVIII. According to Christine Franck, manager of integrated marketing for Nabisco Foods, a Super Bowl pin offer is being promoted exclusively through Catalina Marketing's Checkout Coupon system on a market-by-market, exclusive retailer basis. Franck expects retailers in approximately 70% of the nation's television markets to ...
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