Nabisco Brands and the Coca-Cola Co. have teamed up with the National Football League and several supermarket chains for a nationwide promotion tied in with Super Bowl XXVIII. According to Christine Franck, manager of integrated marketing for Nabisco Foods, a Super Bowl pin offer is being promoted exclusively through Catalina Marketing's Checkout Coupon system on a market-by-market, exclusive retailer basis. Franck expects retailers in approximately 70% of the nation's television markets to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.