EAST HANOVER, N.J. -- Nabisco Biscuit Co. here wrapped up the first phase of its Cool School Bus promotion, calling it "extremely successful." The back-to-school promotion included placing large, colorful cardboard school buses in 17,000 major retailers across the country, stocked with Nabisco favorites. SN visited Wegmans Food Markets' prototype store in Pittsford, N.Y., at the end of the summer, where the school bus was parked in the bulk candy department. The Cool School Bus had on ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.