TUCSON, Ariz. -- Marketers of the future will have to deal with consumers as real people with passion and feelings rather than as statistical entities, a marketing consultant said here at the Private Label Manufacturers Association annual meeting and leadership conference. new invention, not re-invention, and they will need to find ways to deal with consumers not from a mathematical and statistical perspective but as real flesh-and-blood individuals with passions and feelings. "In that ...
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