BEVERLY HILLS, Calif. -- "Casper, A New Beginning" will be the first direct-to-video release from Twentieth Century Fox Home Entertainment here when it streets Sept. 19. Packaged-goods tie-in partners include General Mills' Count Chocula Cereal and Mondo Fruit Squeezers. The feature-length title will be backed by a marketing program valued at more than $30 million. Similar to the "Casper" movie of 1995, the title will combine live action and animation. Suggested retail price will be $19.98 ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.