Dairy Group OKs Radio Spots ational Dairy Promotion and Research Board here recently approved the use of two new radio commercials that focus on cheese in the deli. The 30-second radio spots, called "Deli Man" and "Deli Man's Secret," highlight cheese as a category. "We believe the strategy is a good complement to branded advertising, which focuses on a particular type [of cheese]," said William Underwood, chairman of the Board's advertising and sales promotion committee. The Board, ...
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