Dairy Group OKs Radio Spots
ational Dairy Promotion and Research Board here recently approved the use of two new radio commercials that focus on cheese in the deli.
The 30-second radio spots, called "Deli Man" and "Deli Man's Secret," highlight cheese as a category.
"We believe the strategy is a good complement to branded advertising, which focuses on a particular type [of cheese]," said William Underwood, chairman of the Board's advertising and sales promotion committee.
The Board, comprised of 36 dairy farmers from across the United States, develops and implements efforts to increase demand for U.S.-produced milk and dairy products.
2 Subways Offer Veggie Sandwich
MILFORD, Conn. -- Subway Sandwiches based here has introduced an all-vegetable "turkey" sandwich in its two Boulder, Colo., stores.
The meatless "turkey" is a wheat-based product manufactured by a Boulder-based company. At Boulder Subway stores, the sandwiches, with soy cheese or regular cheese and all the fixings, are $2.69 for a 6-inch sandwich and $3.99 for a 12-inch sandwich, a store source said. She added that sales of the sandwiches are steadily increasing. So far, they've been promoted only with in-store signs.