Sam Adams Brews Two Anew
r Co. here is re-introducing two Samuel Adams spring seasonals for 1999, Spring Ale and Double Bock.
Spring Ale, a dry and crisp brew, made its debut last year in the Sam Adams Winter Classics gift pack. Double Bock is a rich, full-bodied, deep ruby lager and contains a half-pound of two-row caramel malt. The brewing process is almost twice as long as the process for the Spring Ale.
Both beers will be available through March or while supplies last. Suggested retail price for a six-pack is $6.99; suggested retail for a 12-pack is between $10.99 and $12.99.
Anheuser-Busch Adds Tequiza
ST. LOUIS -- Anheuser-Busch here has introduced Tequiza, the first malt beverage combining the tastes of lime and imported tequila.
Blended with blue agave nectar and the flavor of lime and imported tequila, Tequiza is now available nationally. Another element of the national rollout is Tequiza-Twang, a new lemon-lime flavored salt, which can be used to create a margarita style drink. Tequiza Twang is offered where Tequiza is sold.
Tequiza is available in traditional six- and 12-packs, as well as in six-packs of 7-ounce bottles. Suggested retail price is at super-premium levels, similar to specialty beers and Mexican imports.
Icehouse Light in Five Cities
MILWAUKEE -- Icehouse here has made Icehouse Light available in five Southeastern cities this winter.
The beer, now available in Raleigh, N.C.; Savannah and Athens, Ga.; and Orlando and Tampa, Fla., can be purchased only on draft and in longneck bottles. Suggested retail price is in line with low-calorie premium beers like Bud Light and Miller Lite, according to the company. Icehouse is brewed at the Plank Road Brewery and is a division of Miller Brewing Co. Plank Road also brews Red Dog and Southpaw Light.
Heineken to Roll Out New Can
WHITE PLAINS, N.Y. -- Heineken USA here will be offering Heineken beer in a new can and new size in April or May of this year. The new 12-ounce keg cans, shaped like a keg barrel of beer, will coincide with Heineken's promotion of the new movie, "Austin Powers II."
"This innovative, fresh packaging alternative was designed to stand out from other brands and play off consumers' memories of fun times at keg parties," said Ken Kunze, marketing director of the brand.
Heineken will also bring to the market a 16-ounce can and is targeting C-stores, delis and many other off-premise outlets where single-serve purchases make up the bulk of beer sales. The 16-ounce version is available nationwide this month. Both the new keg can and 16-ounce can will have the familiar Heineken green, white and black graphics.
Heineken USA is a subsidiary of Heineken N.V., Amsterdam, Netherlands, the world's second-largest brewer, and is the largest importer in the United States.
Foster's on the Road to Oz
MILWAUKEE -- For the summer of 1999, Foster's Lager here is offering consumers a chance to win an Australian adventure.
Foster's is inviting legal-age drinkers to participate in a sweepstakes contest called the Oz Experience. Winners will win a trip to Oz in Australia. Secondary prizes include Foster's wearable merchandise.