H-E-B Debuts New Hispanic Banner in Texas e opened its first Hispanic store last week - Mi Tienda (My House) - which it said it regards as the Latino version of its Central Market stores. The company indicated it plans to open at least four more Mi Tiendas around the state. The 63,000-square-foot store, in Pasadena, Texas, a Houston suburb, had operated as a conventional H-E-B before being converted to the new format. The company chose that location because Latinos make up 70% of the ...

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