H-E-B Debuts New Hispanic Banner in Texas e opened its first Hispanic store last week - Mi Tienda (My House) - which it said it regards as the Latino version of its Central Market stores. The company indicated it plans to open at least four more Mi Tiendas around the state. The 63,000-square-foot store, in Pasadena, Texas, a Houston suburb, had operated as a conventional H-E-B before being converted to the new format. The company chose that location because Latinos make up 70% of the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.