RESTON, Va. -- The National Food Brokers Association here is about to change its name to the Association of Sales and Marketing Cos. According to Bob Schwarze, president of the association, the change is similar to a re-engineering effort under Efficient Consumer Response to redefine the role of the broker community today. "Many of our member companies are moving more and more into the area of retail merchandising, which is not a traditional broker activity," Schwarze explained. "The way ...

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