In the food retailing business, the well-known online shopping entities include such companies as Peapod, a division of Ahold, as well as Safeway.com, MyWebGrocer and some local players like FreshDirect and SimonDelivers. But another significant segment, operating somewhat under the radar, is one encompassing a surprisingly large number of online shopping sites catering to organic and natural consumers. In some ways these sites hark back to the early days of the whole health phenomenon ...

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