Customers are most likely to seek the recommendation of a supermarket pharmacist when it comes to choosing a product for indigestion or diarrhea, compared with other gastrointestinal ailments. Pharmacists recommend a liquid or effervescent antacid an average of 8.5 times a week and a diarrhea remedy 7.8 times. Of products used to treat oral health conditions, supermarket pharmacists were most likely to recommend a fever blister/cold sore product, doing so an average of 5.7 times weekly. ...

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