Many supermarkets may be shortchanging themselves when it comes to selling health and beauty care products to African Americans. Retailers should be looking more seriously at how to improve their African American HBC sections, according to industry experts contacted by SN. Minorities in North America are gradually becoming a majority. For example, African American women control $403 billion in buying power, according to 2005 numbers from the Selig Center for Economic Growth, University of ...

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