CAMARILLO, Calif. -- Unlike many Internet-based grocery retailers who opt for third-party e-commerce solutions, Pink Dot here is using proprietary systems to accept orders and route deliveries. This routing system is an important element in the e-retailer's planned expansion. Late last month, Pink Dot announced that it extended its delivery area to Costa Mesa, Calif., and plans to add 37 new locations this year. Pink Dot offers grocery, prepared foods and household goods delivery to homes ...

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