The two leading battery manufacturers are duking it out over long-lasting superiority claims this fourth quarter. Yet supermarkets say it's not product longevity that counts for shoppers but price. The latest heated battle over the longest-lasting alkaline battery began this spring when Duracell, Bethel, Conn., began running national television spots pitting its battery's performance against Eveready's Energizer brand. So far Energizer has been unsuccessful in challenging the TV spots and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.