Sales of private-label products have surged in supermarkets this year as retailers placed more emphasis on promoting their store brands and as the array of private-label products has become increasingly diverse. In terms of overall store market share, supermarket unit sales of private-label products through the first half of 2001 have rebounded strongly from a relatively flat year in 2000, according to market research firm Information Resources Inc., Chicago. The pace of growth is similar ...

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