CATCH THIS CAMPAIGN
-- DreamWorks' DVD and VHS release of "Catch Me If You Can" on May 6 will be supported by a multi-layered marketing campaign that includes national advertising, retail promotions, point-of-purchase materials and a national publicity program. There will also be cross-promotional trailering of the movie on other DreamWorks Home Entertainment and Universal Studios Home Video releases. Extra features on the double-disc DVD include behind the scenes footage, casting of the film and a look at the real man who inspired the movie. The DVD edition is priced at $19.95, while the VHS edition is priced for the rental market. Prebook dates are April 1 for DVD and April 15 for VHS. .
HALLS SCREAMS BRAND MESSAGE
NEW YORK -- On behalf of Halls Fruit Breezers, Pfizer will launch a promotional contest built around a "Screaming Fan" later this year. The promotional campaign centers on Fruit Breezers' positioning as a throat drop for voice overuse, to be used outside of cold and cough season. By competing in screaming contests, consumers are eligible to win a number of prizes. The offer includes the chance to win tickets to see a favorite team play at a sporting event; to win a big-screen TV; or win tickets to see a favorite band play in concert. In-store, the promotion will be supplemented by a 60-count floor stand. In keeping with the same "voice overuse" campaign, Fruit Breezers launched a new TV ad campaign on this month about a golf player who has strained his throat from yelling "fore" at other golfers.
SCHICK'S INTUITION
MILFORD, Conn. -- Messy soap and razor shaving days be gone. Schick Intuition, a razor blade that lathers and shaves in one step, will arrive on retail shelves nationwide in April. The launch will be supported by TV, radio and print advertising, public relations, consumer and trade promotions, and in-store merchandising events. The refillable razor handle, with two cartridges and a shower hanger, has a suggested retail price of $7.99. Refill cartridges in three-packs will be priced at $7.99, while six-packs will cost $14.99. Energizer Holdings, St. Louis, recently acquired the Schick Shaving Products brand, based here, from Pfizer, New York.
