ST. LOUIS -- Six months into what at least one observer called a "revolutionary" revamp of its pet foods field sales force, Ralston Purina said it would reduce that force by 125 individuals. The reduction was announced on April 8, just 10 days after the company completed the spinoff of its cereal, baby food, coupon processing and ski resort businesses as a separate company, Ralcorp Holdings. "This was a difficult decision made necessary by the changing retail environment," Elmer Richards, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.