Isn't it ironic that a phenomenon that elicits worldwide attention year after year is still referred to as "private"? I'm alluding to private label products, which successfully shunned the low-quality stigma to grow into well-recognized names that now compete on par with the national brands. Supermarket retailers have not only used store brands to reap profits, they have done something more important. They have created a permanent home for themselves in consumers' minds and in their ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.