Easter sales were a cause for celebration at many supermarkets this year as promotions on traditional merchandise paid off. A random survey of retailers around the country by SN found items in categories including candy, flowers, seafood, eggs, ham and general merchandise helped fuel sales for the period. Revenues were boosted by aggressive store marketing and displays. Also playing a bigger role this year were frequent-shopper programs, which enticed shoppers with rewards like free hams ...
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