In the lucrative world of holiday shrimp promotions, retailers are finding there are no longer any hard and fast rules. Some customers want raw shrimp, some want it cooked, some want value-added items such as shrimp rings or platters. Others want their shrimp plain but they also plainly have preferences for particular varieties. Some pick it up frozen, months in advance of seasonal parties; others wait until Christmas Eve. And the shrimp aren't just for Christmas parties anymore: The run ...

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