Deciphering the Economics of Home Shopping home shopping is a threat that keeps supermarket executives awake at night? LEVIN: It already does keep supermarket executives awake at night, when they think of their longterm planning. There are a lot of operators out there who offer Internet, supermarket-type retailing opportunities. It's huge, actually, when you start looking at it. CERANKOSKY: What we often forget when we think about Internet shopping is that people like to go out and shop, ...

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