Fluffy advertising campaigns and a bouquet of new formulations and scents are keeping the fabric softener and dryer sheets category April fresh, something that could help supermarket retailers stem the tide of sales moving from their stores to other classes of trade. However, manufacturers have their work cut out for them in softening consumer resistance to ultra concentrate products, which are still viewed by many as being "half the product at twice the price," retailers told SN. In spite ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.