Ready-to-serve soups are simmering, with both sales and merchandising activity on the increase in supermarkets. The leading manufacturers have been adding to the number of ready-to-serve soups that they offer to meet demand for what consumers increasingly perceive is an inexpensive and highly convenient meal. What's more, many ready-to-serve soups now also are being billed as healthy alternatives, with less fat, cholesterol and sodium than their condensed counterparts. That trend also is ...
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