NEW YORK -- Point-of-purchase advertising is not something to be taken lightly, particularly in view of the fact that 70% of all supermarket purchases are in some way influenced by such promotion. Throw in the statistics from a recent study that showed 96% of supermarket shoppers make at least one purchase that is in some way affected by POP material and 93% of shoppers make at least one totally unplanned purchase per trip to the store, and its importance is highlighted even more. That was ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.