NEW YORK -- Point-of-purchase advertising is not something to be taken lightly, particularly in view of the fact that 70% of all supermarket purchases are in some way influenced by such promotion. Throw in the statistics from a recent study that showed 96% of supermarket shoppers make at least one purchase that is in some way affected by POP material and 93% of shoppers make at least one totally unplanned purchase per trip to the store, and its importance is highlighted even more. That was ...

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