Bob Bauer

Bob
Bauer
Articles
BUBBLING AHEAD 
BOSTON -- The environment for category managers of beer is getting a little more crafty.That's because the term "microbrew" has evolved into "craft beer.""The
DOMINICK'S RUNS WITH BULLS TO SCORE IN 72-WIN PROMOTION 
NORTHLAKE, Ill. -- Hoping to be like Mike and score big, Dominick's Finer Foods here ran a 72-hour, 72-cent sale to commemorate the record-breaking 72-win
HARRIS TEETER PROMOTIONS ADVANCE PRIVATE LABELS 
CHICAGO -- Aggressive introductory promotions early in the decade for two private-label lines have helped the brands become integral parts of the private-label
BUYER CONVERSION TO DISCOUNTERS CONTINUES IN GROCERY 
Though experiencing a slight gain in its numbers, Center Store nonetheless lost ground to discount stores in the 10 product groups with the highest buyer
POLLS APART 
News & Solutions Consumer PreferencesThough merchandising and marketing experts profess the opposite, consumers claim the majority of their grocery purchases
RESETS HELPING RETAILERS DRIVE ICE CREAM SALES 
OAKLAND, Calif. -- Several chains across the country are scooping up additional ice cream sales thanks to Aisle Enhancements, a category management initiative
ACME MARKETS PLUGS FROZEN FOODS 
MALVERN, Pa. -- Acme Markets here is touting its frozen foods through a page that often appears as part of an in-store advertising supplement."The Evolution
POST REDUCES CEREAL PRICES, CHANGES COUPONING STRATEGY 
WHITE PLAINS, N.Y. -- Across-the-line price reductions on its ready-to-eat cereals and a change in couponing strategy by Post here have retailers expecting
FOOD LION, NASCAR TEAM FOR DISPLAY PROMOTION 
SALISBURY, N.C. -- Food Lion here is revving up its engines for what a company executive is calling the largest consumer and merchandising promotion ever
ETHNIC LINES 
News & Solutions Category Management ReportSuccessful category management in ethnic foods requires grocers to be on target, industry insiders say: on
UNLEASHING PET POTENTIAL 
NEWPORT, Ky. -- Grocers who have seen their pet aisles come under attack from nongrocery channels should be wary of an old competitor, too -- other supermarket
FINAST FINE-TUNING CATEGORY MANAGEMENT 
MAPLE HEIGHTS, Ohio -- Category management has enabled Finast here to get closer to its customers.Speaking at the Frozen Food Month Kickoff in Cleveland,
ACME COURTS FANS BY HOOPING UP A FINAL FOUR EVENT 
MALVERN, Pa. -- March Madness spilled over from the basketball court to the supermarket as Acme Markets here ran a promotion through which consumers could
ICE CREAM SCOOPS UP MORE SPACE AT KROGER 
CLEVELAND -- Category management has led to increased space for ice cream in Kroger's Columbus, Ohio division."A lot of our older stores and stores that
PREMIUM LINES SEEN AID TO PRIVATE LABEL 
NEW YORK -- Premium private-label products have improved the visibility and the image of mainstream private-label items, according to Brian Sharoff, president
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