New products and trade promotions are pouring some sweet sales excitement onto frozen waffles. After a soggy period, frozens buyers told SN that more activity in the last few months is pushing sales back up for waffles, which they said are the backbone of their frozen breakfast products business. The new products and increased manufacturer support are especially welcome now, they added, because the winter months will be the best time to move more waffles. "It's a fun category to promote, ...

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