I recently had the opportunity to listen as a product development team analyzed the new Pop Tarts brand extension from Kellogg's Pop Tarts Crunch Cereal. Frankly, everyone was left shaking their heads! If you read the package copy on the box, the "story" rolls out about "filled" centers in the little pieces of cereal. It gives one the impression Kellogg has mastered the technique of putting a real fruit filling into each individual little bitty piece. "Not so," said the team members, who are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.