A recent page one story in Supermarket News ("Test of Coupon System Promises a evolution") talks about newly found answers to clearing coupons electronically. This story, prompted by Catalina's announcing it had developed such a system, has raised a number of questions. By explaining the issues perhaps we can answer a few. Typically today, coupons are accepted by a retailer, bagged and sent to the retailer's coupon-processing plant, which is usually across the border in Mexico. At this ...
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