Bob Bauer

Articles by Bob Bauer
LOWER FAT'S BIGGER SCOOP
Heard among all those screams for ice cream are cries for low-fat, no-fat and other healthier alternatives. Those cries are being heard by grocers, who've
MOVING MUNCHIES
Cookies and crackers, for years a mainstay near the center of the store, are moving on up -- to an earlier position in the shopping pattern.That tactic,
MANAGING CHANGE
In an aisle that changes as much as the candy aisle, perhaps the most important component in a grocer's merchandising strategy is compiling the mix of
OF CENTRAL IMPORTANCE
Despite strong challenges to the Center Store section of supermarkets, these aisles are still vital to consumers when choosing where to shop.Results of
BREAKFASTS OF CHAMPIONS
ATLANTA -- Grocers looking to bowl shoppers over in the breakfast aisle may want to go out and buy a brand-new, big bowl.Shoppers queried during an SN
WINN-DIXIE SPOTLIGHTS PRIVATE LABEL
JACKSONVILLE, Fla. -- The stars were out earlier this month as Winn-Dixie Stores here featured its private-label lines in newspaper and in-store advertising."You'll
PLMA'S WORLD TRAVELS TO JAPAN
CHIBA, Japan -- Delegates and exhibitors at the Private Label Manufacturers Association's upcoming World of Private Label Show in Asia show here will
RETAILERS CONCEIVING WAYS TO DEVELOP SALES
"The baby aisle offers progressive retailers the opportunity to position themselves as the place to go for families to solve all their shopping needs,"
DETERGENT CONCENTRATION
The laundry detergent aisle's constant flow of product introductions has made it an ultra-prime candidate for category management activity.In fact, the
TAKING INITIATIVES
Center Store merchandisers are getting aggressive, fighting hard to protect their turf from alternate classes of trade as well as encroaching in-store
RINGING IN THE NEW IN GROCERY, FROZENS
New knowledge, new products and new business are three prevalent themes for the 1996 trade events scheduled by Center Store-related associations.Conventions,
FOOD LION-NASCAR TIE TO REV BRAND ALLIANCES
NEW YORK -- A new sports marketing agreement between the NASCAR auto racing organization and Food Lion, the Salisbury, N.C.-based supermarket chain, promises
STUDY: POINT-OF-PURCHASE DISPLAY IMPACT INCREASES
NEW YORK -- Point-of-purchase advertising is not something to be taken lightly, particularly in view of the fact that 70% of all supermarket purchases
CATEGORY MANAGEMENT MAY KEEP FROZENS SALES WARM
SAN FRANCISCO -- Category management could go a long way toward keeping things in the frozen food department from cooling off, according to two executives
SOLID STATE
Frozen food departments continue to play the role of the strong, silent type in today's supermarkets.While lots of fanfare and hoopla are routinely given

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