Kelly Gates

Healthful Gum Showing Gumption 
Retailers are boosting sales of ‘better-for-you’ gum by merchandising it beside healthy ingredients.
Retailers Make Meals Kid Friendly 
Restaurant focus on children’s meal nutrition highlights an opportunity for healthful, kid-oriented prepared meals at supermarkets.
Culture Shop: The Meat of the Matter  2
To appeal to a multicultural shopper base, meat departments are offering more product information and meat cuts typically used in ethnic recipes.
Virtual Produce: On-Pack Marketing With Social Media 
From QR codes to Twitter, social media are expanding on-pack marketing opportunities in the produce department.
Vitamin Boost: Consumers Taking Their Vitamins, Supplements 
While dietitians stress that whole foods are best, vitamins and supplements gain momentum in supermarkets.
Retailers Make Room for Meal Solutions 
High-traffic departments like meat and produce are prime real estate for meal solutions. Progressive retailers are capitalizing on this notion by cross-merchandising
Different Strokes 
Marketing to Hispanic consumers is no longer a one-dimensional practice. First-generation shoppers in this ethnic group should be addressed differently
All-Inclusive: Foodies Crave Hispanic Food Too 
While considering how to market to disparate Hispanic groups, retailers can add yet another shopper to the mix the With the vast number of cooking shows
Shaping Up 
Less than a year after Kellogg's accommodated for rising commodity costs by shrinking boxes of five brands of its cereal while maintaining their retail
Second Life 
Reduce. Reuse. Recycle. Savvy supermarkets are doing all three by finding resourceful ways to keep stores filled with functional fixtures and refrigerated
New Year's Nudge 
Whether the goal is to lose weight, quit smoking or stick to a budget, supermarkets are ready with solutions to help shoppers keep their resolutions through
Sugar Rush 
With the economy in a slump, retailers are expecting more shoppers to select sweets as substitutes for more expensive presents this year. To help boost
Brand Demand 
FROM SOUP TO NUTS AND BEYOND, natural and organic private-label products continue to make healthy gains in Center Store. New SKUs are constantly arriving
Dip in Demand 
Hummus sales are humming. The Middle Eastern mixture has experienced enough growth in recent years that some industry experts are calling it the new salsa.
Will Private Label Follow? 
There's been a lot of talk about a slowdown in natural/organic category sales. The decline is in large part due to the economy, as well as the maturation

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