With sales up 80% in supermarkets, hard ciders are making it look easy. Despite emerging from obsolescence just 20 years ago, American hard ciders are holding their own among inventive craft beers. True, ciders contribute a mere 1.3% of sales to the overall beer category, according to Dan Wandel, senior vice president of Beverage Alcohol Insights for IRI, but given their growing appeal with women, gluten-intolerant drinkers, 20-somethings and those suffering from beer fatigue, ...
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