Total Access

IDDBA 2013: Play Ball


For more IDDBA show news follow @jennatelesca

In Harold Lloyd's presentation "Better Up! Grand Slam Bakery Ideas" he took the show's sports theme to a new level. A level that involved wearing a basball jersey and carrying a baseball bat. 

Here are a few of his ideas for a better in-store deli and bakery:

*Give all managers a $500 development fund each year to better their skills. Lloyd said he had his employees write up a proposal for how they'd like to spend the money — whether it be on a trade show or something else.

*Use floor decals for better customer visibility. (Lloyd noted that these wear out, but are affordable to replace regularly.)

*Put your best employees on the schedule during the busiest hours aka "Have your aces in their places."

*Add "new item" signs to new products. Lloyd said these labeled products generally have a 48% increase in sales compared to unlabeled ones. 

*After 30 days employed, Lloyd suggests giving employees "goodie bags" with private label products so they become brand advocates.

*Use round numbers for prices. Lloyd said 2 for $6 motivates customers more than prices ending in .99.

Read More: Curds, Curds Everywhere

Discuss this Blog Entry 0

Post new comment
or register to use your Supermarket News ID

Liz Webber

Liz Webber is Senior Digital Manager at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined SN in August 2012.

Julie Gallagher

Julie Gallagher’s delicious foray into coverage of the food industry was purely accidental. With a background in technology, she joined Supermarket News as associate editor of its Technology...
What's Total Access?

Total Access blog provides on-the-floor coverage of industry trade shows.

Blog Archive
Penton Media Food Group and Related Sites

Sponsored Introduction Continue on to (or wait seconds) ×