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IDDBA 2013: Play Ball


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In Harold Lloyd's presentation "Better Up! Grand Slam Bakery Ideas" he took the show's sports theme to a new level. A level that involved wearing a basball jersey and carrying a baseball bat. 

Here are a few of his ideas for a better in-store deli and bakery:

*Give all managers a $500 development fund each year to better their skills. Lloyd said he had his employees write up a proposal for how they'd like to spend the money — whether it be on a trade show or something else.

*Use floor decals for better customer visibility. (Lloyd noted that these wear out, but are affordable to replace regularly.)

*Put your best employees on the schedule during the busiest hours aka "Have your aces in their places."

*Add "new item" signs to new products. Lloyd said these labeled products generally have a 48% increase in sales compared to unlabeled ones. 

*After 30 days employed, Lloyd suggests giving employees "goodie bags" with private label products so they become brand advocates.

*Use round numbers for prices. Lloyd said 2 for $6 motivates customers more than prices ending in .99.

Read More: Curds, Curds Everywhere

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David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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