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Retailers get creative for Mother's Day

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Supermarkets are moving beyond basic recipe suggestions this Mother’s Day and touting kid-friendly events, hobby-inspired gift finding tools and product giveaways, via social media.

Age-appropriate ways for children of all ages to celebrate mom are being shared on Facebook and via corporate blogs. Publix is inviting youngsters and their moms to stop by for a cake kit that they can work on together. 

Dorothy Lane Market has its own take on the concept, which involves helping kids decorate cakes in-store.

Whole Foods, meanwhile, is targeting older celebrants with DIY tutorials for hand-made gifts and gift-basket building stations in-store, according to a blog post.

It is also targeting 20- and 30-somethings with a Millennials Guide to Mother's Day.  

Can’t be there in person? Plan a video-chat dinner date with mom. Pop open a bottle of wine and share a virtual “toast” together. Just be careful not to spill wine on the keyboard!

Meanwhile H-E-B is advertising store-bought gifts from gardening tools and juicers to wine accessories and mobile phones for “The Outdoor Mom,” “The Hostess Mom,” and “The Techie Mom” with its online Mother’s Day Gift Guide, on Twitter.

Mrs. Greens's is evoking memories of mom with a Twitter giveaway.

And Publix is leaving Facebook followers feeling warm and fuzzy.

 

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Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...
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