Liz Webber

Senior Digital Manager, Supermarket News

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined SN in August 2012.

Posts by Liz Webber

in SN Social Oct 26, 2015

PMA 2015: Understanding why consumers make shopping decisions

Consumers can be broken down into five basic types, each with their own motivations for why they buy the things that they buy. Retailers can target....More
in SN Social Oct 23, 2015

PMA 2015: FNV partners with celebrities to market produce

The Eat Brighter campaign to use Sesame Street characters to make produce more appealing to young children has been a huge success so far, but....More
in Viewpoints Jul 24, 2015

Time to rethink the produce department?

The thing about produce departments is, they kind of all look the same....More
in SN Social Jul 17, 2015

5 facts from Kroger's latest Sustainability Report

Kroger's annual report highlighted impressive progress on sustainability while also revealing a few facts about the company as a whole....More
in Total Access Jun 09, 2015

IDDBA 2015: Omni-channel efforts must start now

IDDBA president and CEO Mike Eardley used his keynote remarks at Dairy-Deli-Bake on Monday to emphasize the importance of developing an omni-channel....More
in Total Access Jun 08, 2015

IDDBA 2015: Cross-merchandising with specialty cheese to grow store sales

Pairing specialty deli cheeses with other products from fresh and center store departments can increase total store sales, according to new research....More
in Total Access Jun 08, 2015

IDDBA 2015: Consumer study reveals food safety problem areas in stores

One third of U.S. shoppers have left a supermarket mid-trip because the store was unclean, according to a new consumer study presented at Dairy-Deli-....More
in Total Access Jun 07, 2015

IDDBA 2015: Robb talks bakery, prepared foods innovation at Whole Foods

Whole Foods co-CEO Walter Robb highlighted innovative store concepts in his address at Dairy-Deli-Bake on Sunday....More
in Viewpoints May 12, 2015

Food safety tops list of retailers' fears in fresh foods

SN's first Fresh Foods survey asked retailers to choose their top two greatest fears in the perimeter. At the top of the list was food safety, which....More
in Viewpoints Apr 10, 2015

How will the California drought affect food retailing?

In the wake of Gov. Jerry Brown’s order to impose mandatory cuts to water usage for the first time in the California’s history, much has....More
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