Retailers romance Valentine's Day shoppers with lovable confection displays in wine, floral and greeting card departments
Valentine's Day may not be the biggest confection sales holiday, but it offers the sweetest cross-merchandising opportunities. Indeed, retailers are juxtaposing Valentine's Day candy boxes in the wine, floral and card departments. Market Centre, a wholly owned subsidiary of Los Angeles-based Unified Grocers that distributes confections and specialty products, recently started offering a cross-merchandising display rack for wine and candy. At just 2 feet wide, the freestanding rack can ...
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