Change Is Brewing in Single-Serve Beverages

The battle for share of the lucrative at-home brewing market is heating up faster than your morning cup of joe. Amidst patent expirations, private-label introductions and innovations with milk-based pods and cold beverage types, the grocery category that was nonexistent just six years ago has evolved into a caffeine-infused free-for-all. Sales of single-cup coffee have more than doubled in food, drug and mass outlets during the 52 weeks ending July 8, 2012, according to SymphonyIRI ...